Verizon has unveiled a comprehensive brand refresh alongside an array of new customer-focused programs, reinforcing its commitment to innovation and service. This announcement marks a significant milestone in the company’s ongoing efforts to offer more choices and flexibility to its customers.
A Fresh Look for a Trusted Brand
Verizon’s new logo, a glowing red “V” with a yellow halo, symbolizes the company’s core values of “veritas” (truth) and “horizon” (future possibilities). This new design replaces the simple check mark and aims to create a stronger emotional connection with consumers. The updated branding will be visible across all of Verizon’s consumer, business, and network platforms, reflecting the vibrancy and dynamism of modern life powered by Verizon.
Innovative Offerings for Home Internet Users
Building on the success of its myPlan mobile offering, Verizon introduces myHome, a customizable home internet program. myHome allows customers to mix and match internet services (i.e. Fios, 5G Home, or LTE Home) with live TV options (Fios TV, if available, or YouTube TV) and select from a variety of streaming services for just $10 per month. These include popular options like Netflix, Max, Disney Bundle, YouTube Premium, and Walmart+ with Paramount+. Apple One and Apple Music Family will also be available later this summer. The program promises transparent pricing, no hidden fees, and a four-year price guarantee, delivering exceptional value and flexibility.
Enhanced Trade-In Program
Verizon is taking its smartphone trade-in program to new heights. The enhanced initiative now guarantees value for trade-ins of any model, in any condition, across all myPlan unlimited tiers. Whether it’s a device with a cracked screen or an outdated model, Verizon assures customers of significant trade-in value, underscoring its commitment to providing the best deals in the industry.
Exclusive Access with Verizon Access
Verizon Access, a new platform, offers customers exclusive opportunities to attend high-demand events. Benefits include pre-sale tickets, free giveaways, and access to concerts, music festivals, NFL games, Copa America matches, and red carpet movie premieres. This program begins on June 27 with pre-sale access to Jelly Roll’s tour, offering Verizon customers a unique advantage.
Business Solutions with Peace of Mind
Verizon Business Complete introduces a comprehensive smartphone management solution for business customers. This service covers everything from shipping and setup to replacement and recycling, providing businesses with the flexibility and peace of mind they need to manage their devices efficiently. Verizon remains the sole U.S. carrier to offer such an end-to-end solution, highlighting its leadership in business services.
Marketing Campaigns and New Ads
To support the brand refresh, Verizon has launched a new TV spot revisiting the iconic “Can You Hear Me Now?” campaign. Featuring a real Verizon network engineer, the ad bridges the company’s heritage with its modern-day offerings. Additionally, new advertising campaigns for myHome, the enhanced trade-in program, and Spanish-language content partner ViX are set to debut, enhancing customer engagement.
For more details on Verizon’s new initiatives and brand evolution, check out the Verizon refresh.
