We’ve all heard the phrase, “Hope for the best, prepare for the worst.”
That sentiment rang especially true at this week’s Channel Partners Conference & Expo in Las Vegas, where two companies in our space faced what is arguably the worst-case scenario for any trade show exhibitor:
Their booths didn’t show up.
We’re not talking about missing a banner or a box of brochures—we mean nothing. No displays. No signage. No demo equipment. Just empty booth space and the pressure of having less than 24 hours to make a professional impression on thousands of attendees.
For most companies, that would have been game over. But not for GetWireless, a premier distributor and longtime leader in the wireless space, and Katalyst, an exciting newcomer making their debut at this event.
When we heard what had happened, we expected to see half-built displays or booths that looked thrown together. But when we stopped by? You’d never know anything went wrong.
Here’s What They Did Instead
After realizing their exhibits hadn’t arrived, both companies sprang into action. Team members were dispatched across Las Vegas—Walmart, Home Depot, and 24-hour print shops suddenly became lifelines. Portable tables, printed signs, and off-the-shelf decor were turned into a makeshift but fully functional exhibit presence.
Their creativity, flexibility, and teamwork paid off. Take a look at the photos we captured at the show:
📸 GetWireless booth — professionally rebuilt from scratch with just hours to spare.
📸 Katalyst booth — clean, sharp, and engaging, despite the last-minute chaos.
A Powerful Reminder About Backup Plans
Here at 5Gstore, we live and breathe backup solutions. Cellular failover, remote access, device monitoring, and disaster recovery are all part of what we offer our customers. But this week’s event reminded us that backup plans are just as critical in every other part of business, too—especially when you’re dealing with logistics, shipping, and live events.
A lost shipment became a real-time test of resilience and resourcefulness—and these teams passed with flying colors.
Hats off to GetWireless and Katalyst. You turned what could’ve been a disaster into an unforgettable display of professionalism and adaptability.
Final Thoughts
Trade shows are where partnerships are born, products are discovered, and brands make their mark. They’re also unpredictable. Whether it’s a missing shipment, last-minute schedule changes, or unexpected tech failures, having a plan B (and sometimes C) can be the difference between disaster and success.
This week, we were reminded that innovation and calm under pressure still reign supreme. And that’s something we can all learn from.
#ChannelPartners #TradeShowLessons #DisasterRecovery #BusinessContinuity #WirelessIndustry #GetWireless #Katalyst #TradeShowWins #LogisticsBackup #5Gstore #TechEvents #PreparationIsKey #InnovationUnderPressure
