Verizon Wireless is about to make 5G history at this year’s Super Bowl halftime show. They started their journey to provide 5G Ultra Wideband service to 100 million users nationwide and now they’re making even more 5G services available with 5G Home Internet and 5G Business Internet.
The most exciting thing to come from this journey – aside from the additional 5G coverage for us consumers – is the tech they’re incorporating into the Pepsi Super Bowl LVI Halftime Show. Verizon will also showcase the speed and power of its 5G network throughout the game broadcast – from the on-field action to immersive mobile access to the halftime show.
This is in fact Verizon’s fifth consecutive year with an in-game advertisement and they’re pulling out all the stops with funny man Jim Carrey reprising his role as “The Cable Guy.”
The show will be streamed in real-time via several 360-degree 4K cameras placed around the stadium, field, and stage. This will give fans what Verizon is calling a “second screen experience.” Using the Pepsi Halftime mobile app, fans will be able to enter their “Pepsi Super Bowl LVI Halftime Show Ultra Pass Powered by Verizon 5G Ultra Wideband” and gain access to “exclusive vantage points not accessible on television.”
“The Pepsi Super Bowl LVI Halftime Show Ultra Pass Powered by Verizon 5G Ultra Wideband is so much more than just a second-screen experience, it lets fans feel as though they are on stage with the artists,” said Diego Scotti, CMO, Verizon. “Utilizing 5G Ultra Wideband technology and in close partnership with Pepsi, Roc Nation and the NFL, we are able to enhance one of the most-watched events of the year, in a way that’s never been done before, opening the doors for the future of live events.”
“This year’s Pepsi Super Bowl LVI Halftime Show performance is already among the most anticipated of all time, so we wanted to provide fans with an unprecedented level of access. Since most people already consume content on their mobile devices while watching the game on TV, we thought it was a great opportunity to create a new, immersive way for fans to experience the performance – as if they were on the stage or in the stadium itself – all from within our Pepsi Super Bowl LVI Halftime Show mobile app,” said Todd Kaplan, VP of Marketing, Pepsi.
For fans that will be attending the big game, Verizon is also providing their “5G Multi-View” which will be found within the NFL Ticketholder app. This will however be limited to select Android and iOS 5G phones. It will give those fans the opportunity to engage with up to seven different camera angles, project AR overlays of NFL’s Next Gen Stats for players, and access instant replays. Using Verizon 5G Multi-View means you will never miss a moment of the on-field action – it will be right in the palm of your hand.
Among the investments Verizon has put into their 5G network, they made a $119 million long term investment throughout Los Angeles and Inglewood, just in preparation for the big game. Of course, that investment on 169 small cells, 4 macro cell sites, and 24 new in-building systems is going to benefit customers living in and traveling to the area for quite some time to come. With regards to the Super Bowl, these solutions will provide reliable, secure service to visitors attending the game, NFL players and staff, first responders and residents of Los Angeles and Inglewood enjoying all the festivities surrounding the big game and beyond.
With all the commotion the Super Bowl brings, we can’t forget about the first responders and workers around the stadium keeping us safe. Verizon Frontline, the advanced network and technology built for first responders, is working closely with public safety agencies throughout Los Angeles County to help ensure first responders have the reliable connectivity they need to protect fans at the game and those in the local community. The Verizon Command Center will also be operating around the clock to help ensure first responders and fans are able to communicate effectively.
For fans at home, you’ve now got the option of 5G Home Internet, available in select areas. Set up is plug and play and will allow you to connect all your TVs, tablets, phones, gaming consoles, etc, to Verizon’s fast 5G network.
There’s also 5G Business Internet (available in select areas), which gives business customers a wireless alternative to cable internet. It can support businesses of all sizes and includes self setup or professional installation options, multiple pricing and service options, unlimited data, and a 10-year price guarantee (Price guarantee applies to monthly access fee only. Terms and restrictions apply).
So, whether fans are at the game, at home, or on the go, they can stream, tweet, Snap and share quickly and reliably, using Verizon’s 5G Ultra Wideband network.
