Verizon told to be more realistic about 5G coverage claims

The National Advertising Division, which runs the ad industry’s self-regulatory system and is part of BBB National Programs, has asked Verizon to stop making misleading claims about their 5G coverage and speeds. The ads specifically referenced by the NAD imply that Verizon’s 5G serviec is available across the country and that customers will experience speeds up to 2Gbps, which is unrealistic and inaccurate.

Verizon’s mmWave 5G network does offer very fast speeds, but the coverage is extremely limited and doesn’t typically penetrate building. Per the NAD, Verizon’s claim that “people from midtown Manhattan to downtown Denver can experience what your 5G can deliver” is misleading and the carrier should be more clear about the limitations of the network and coverage.