800 Peplink routers, carefully staged and ready for shipment — part of an ongoing rollout for a transportation solutions leader who’s already deployed over 5,000 routers with 5Gstore.
When One Order Equals 800 Routers: A New Way to Think About Productivity for your KPI
If you walked into our shipping area last week, you would have seen this impressive sight: pallets stacked high with cartons branded “Peplink,” each containing high-performance networking equipment. In total, it was 800 routers — all being shipped to a longtime customer of 5Gstore.
But here’s the kicker: this massive movement of technology wasn’t split into dozens of separate orders. It was just one order.
Yes — one order.
And if we were still using the same Key Performance Indicators (KPIs) from 20 years ago, that might’ve looked like a slow hour for the employee who packed and processed it.
The Evolution of KPIs: From Transaction Counts to Value-Based Metrics
Back when 5Gstore was in its earlier stages, we measured productivity based on the number of orders processed per hour or per day. And for a time, that worked just fine. A steady flow of one-off transactions was the norm. Order volume told us a lot.
But business evolves.
Our customers are scaling. They’re deploying connectivity solutions across hundreds — sometimes thousands — of endpoints. And our own role has shifted from simply fulfilling online orders to acting as a trusted logistics and integration partner.
In today’s landscape, looking at just the number of orders processed in a given hour doesn’t tell the full story. That’s why we updated how we track productivity — and why you should, too.
A Real-World Example: 800 Routers, One Order, One Mission
This image represents more than a successful fulfillment moment — it symbolizes what can happen when you align your operations with customer growth and strategic metrics.
The order came from a company that specializes in transportation technology solutions. They support school buses, public transit, and fleet vehicles with ruggedized connectivity powered by Peplink routers. Over the last few years, they’ve purchased over 5,000 routers from 5Gstore — each configured, staged, and shipped according to their specific rollout schedule.
For this order, they needed 800 routers — fast. Thanks to our deep inventory, in-house configuration capabilities, and tight logistics operation, we had it staged and ready to go with zero delay.
But here’s what’s important:
If you were only looking at traditional metrics — “how many orders did we ship today?” — this monumental effort might’ve looked underwhelming. Just one order. Just one shipment. One click in the ERP.
That’s why our team no longer thinks in those terms.
Redefining Success: KPIs That Reflect Today’s Business Realities
The most valuable KPI isn’t how many transactions you touch in a day. It’s how many valuable interactions you complete — how much impact you deliver — how much customer success you enable.
At 5Gstore, we’ve realigned our KPIs to measure what truly matters:
- Units shipped per order – Not all orders are created equal. Shipping one router vs. 800 requires vastly different levels of coordination.
- Customer lifecycle value – A returning customer who’s ordered 5,000 units over three years needs different service than a one-time buyer. We track the totality of the relationship.
- Error-free fulfillment rate – We’re proud to say we haven’t had a shipping error in over 8 years. That’s a KPI we continue to measure because precision matters.
- Configuration success rate – When we preconfigure routers before shipment, the time-to-deployment shrinks dramatically for the customer. We track and optimize that process continuously.
- Time from order to delivery – Especially for customers deploying at scale, speed matters. Our same-day shipping cut-off at 3pm CST is tracked to the minute.
Smart KPIs = Smart Growth
You don’t scale by doing more of the same. You scale by doing smarter, more impactful work — and measuring what matters.
For our transportation customer, success wasn’t just about getting routers delivered. It was about getting them delivered ready-to-go, on time, in large volumes, with zero friction.
For us, success wasn’t about checking the “one order” box. It was about ensuring our internal teams — from sales to warehouse to tech support — all worked in concert to meet a major milestone for one of our most loyal customers.
Are You Measuring What Matters?
If you’re still using the same KPIs from a decade ago, it might be time to re-evaluate.
Here are a few guiding questions:
- Are your metrics capturing efficiency, or just activity?
- Do they reflect the value of what your team is doing?
- Are you rewarding impactful work — like fulfilling 800-unit orders — or only surface-level volume?
KPI modernization isn’t just a reporting exercise. It’s a culture shift. It sends a message to your team: we value smart work, not just busy work.
Partner with a Fulfillment Team That Thinks Like You
At 5Gstore, we know that our success is tied directly to yours. That’s why we’ve invested in systems, inventory, and people who can scale with your business.
Whether you’re ordering 1 router or 1,000 — we’ll handle it with the same care, precision, and urgency. And we’ll continue refining our KPIs to make sure we’re measuring what matters most: your success.
If your organization is scaling its connectivity infrastructure and needs a fulfillment partner who gets it — let’s talk. We’re more than just a box shipper. We’re the team that ensures every box delivers value.
Want to learn more about our enterprise fulfillment services?
Contact us at 5Gstore.com/contact or reach out to your account manager for a tailored consultation.
