FOR IMMEDIATE RELEASE
April 1, 2025
5Gstore Acquires Ericsson and Semtech Routers — Revives Cradlepoint and Sierra Wireless Brands
Crystal Lake, IL — In a bold move that has stunned the wireless industry, 5Gstore.com is proud to announce the acquisition of Ericsson’s router division and the simultaneous repurchase of Sierra Wireless from Semtech. In an effort to eliminate confusion in the marketplace and restore two iconic brands that customers have missed, 5Gstore will be renaming these divisions back to their original, trusted names: Cradlepoint and Sierra Wireless.
After years of watching both brands fade from prominence and leave loyal customers scratching their heads over new names and shifting product lines, 5Gstore decided it was time to take matters into its own hands.
“Frankly, I was tired of fielding support calls asking, ‘Wait… wasn’t this Cradlepoint?’ and ‘Sem-what? What happened to Sierra?’” said Michael Ginsberg, CEO of 5Gstore. “We listened to the market — and we agree. These brands should never have gone away. We’re proud to bring them home.”
Ginsberg added, “At 5Gstore, we’ve always been focused on making things easier for customers, and what could be more helpful than un-confusing the entire wireless industry? We’re excited to restore two legendary names, and we look forward to bringing back products that people actually know how to pronounce.”
The financial details of both transactions are private and will not be disclosed.
Customers can expect to see the return of Cradlepoint-branded routers and Sierra Wireless devices on 5Gstore.com beginning today. Also launching soon: an AI-powered help feature that will no longer respond with, “I think you meant Cradlepoint,” or, “Did you mean Sierra Wireless?”
For more information (or to just make sure this isn’t an April Fools’ joke), visit 5Gstore.com/aprilfools
Media Contact:
Michael Ginsberg
CEO, 5Gstore.com
